What began as a small BBQ has since grown into unofficial start of Car Week. How? Word got out about the nonstop fun at this celebration of the world’s greatest airplanes and automobiles. So, today our elevated festival is annually packed with the who’s who of automotive collectors, influencers and executives enjoying the best food, wine and cocktails California has to offer, dancing, interactive entertainment and a showcase of luxury brands.
Hagerty is an automotive lifestyle company whose purpose is to save driving and fuel car culture for future generations — which is why we’re so proud to host Motorlux every year. As part of our suite of annual automotive events, Motorlux unites enthusiasts in celebration of our shared automotive passion. Enjoying cars, after all, is one of life’s great pleasures.
Every year, we’re thrilled to curate a party packed with new and exciting opportunities to celebrate airplanes and automobiles. But some things stay the same. Looking to sample food from the region’s most acclaimed chefs? Want to try the world-famous NorCal wines without the drive up the coast? Ready to see some of the week’s most fun car classes? Plus music, dancing and more? We’ve got you covered.